In March 2024, U.S. and Canadian mayors, along with First Nations leaders, gathered in Washington, D.C. to spotlight the vital economic ties between the United States and Canada—and the importance of sustaining a cooperative, stable trade relationship across the Great Lakes and St. Lawrence region.
As Event Coordinator and Strategic Communications Lead, I was responsible for orchestrating the full execution of this high-profile press conference on behalf of the Great Lakes and St. Lawrence Cities Initiative.
I collaborated closely with the offices of nine mayors across North America to craft and finalize their individual talking points and drafted tailored quotes for the press release. Working hand-in-hand with our PR partner, I created the media advisory and developed the run-of-show, ensuring a smooth flow for both in-person attendees and the live stream audience.
The event drew:
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5 television crews on-site
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20+ livestream viewers from media outlets and stakeholder organizations
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Over 80 media placements across U.S. and Canadian outlets
This press conference became a milestone moment for the organization’s binational messaging strategy—demonstrating the power of coordinated municipal leadership on economic and environmental issues.
📄 Read the full press release
