As part of my ongoing communications and creative support for Greater Muskegon Economic Development (GMED), I led the design and production of the 2024 Annual Report—a high-impact, visually engaging publication that captures the organization’s progress, milestones, and regional investments over the past year.
I was responsible for the full creative development of the report, including copywriting, graphic design, photography, and print production coordination. My goal was to create a clean and compelling layout that not only presented complex data in an accessible format, but also told a cohesive story of growth, revitalization, and community impact.
Working closely with GMED’s leadership team, I translated their year-in-review data into engaging content and visuals, balancing clarity with creativity. The final report showcases major achievements, such as community development in Muskegon Heights, public art installations, and landmark redevelopment projects like Shaw Walker and Windward Point.
This project reflects my strengths in bringing together strategy, storytelling, and design to produce materials that elevate an organization's brand and mission.
