EXPERTISE

Branding

Your brand is more than a logo—it’s the promise you make and the experience you deliver.

I’ve led transformative rebrands for high-impact organizations, including Lakeshore Advantage and, most recently, the Cities Initiative’s Annual Conference. Each project begins by uncovering your core identity—your values, purpose, and voice—and building a brand system that resonates with your audience and stands the test of time.

From logo development to full-scale brand guidelines, I design cohesive visual and verbal systems that bring your story to life across every touchpoint. The result? A brand that feels authentic, consistent, and unforgettable.

Brand Identity · Brand Strategy · Messaging Development · Visual Guidelines · Campaign Creative · Collateral Design

Communication

Clear, consistent, and compelling communication is at the heart of every successful brand—and it's what we do best.

With deep expertise in strategic communications, I design and execute campaigns that not only meet your business goals but also resonate with audiences across platforms. Recently, I’ve led two bi-national press conferences—one in-person and one virtual—featuring major city mayors including the Mayors of Toronto and Chicago. These events resulted in over 100 media placements, underscoring the power of strong messaging and thoughtful coordination.

From content development and brand storytelling to stakeholder engagement and social media strategy, I offer end-to-end communication solutions that are both creative and data-driven. Whether you're looking to launch a new initiative, increase visibility, or build long-term credibility, I’ll help you craft a communication strategy that evolves with your goals—and delivers real results.

Strategic Marketing Consultation · Media Relations · Social Media Management · Video Production · Content Development · Communication Strategy · Event Promotion · Data-Driven Storytelling

Design

Graphic design is a collaborative process requiring close communication between your business and our designers to develop presentations that convey your desired message to customers. A good designer is a good listener who understands that excellent customer service drives professional design.

Choosing a graphic design partner with both experience and a solid design education is crucial. The best designers consider factors such as color, movement, white space, hierarchy, font selection, and balance. We also take into account your audience analysis, competitor research, design trends, pre-press capabilities, and relationships with local printers. With over ten years of experience, we create high-quality layouts and graphics for both print and digital media.

Apparel, Brochures & Catalogs, Web, Marketing Materials, Billboards

Engagement and Event Planning

We don’t just plan events—we create experiences that connect, inspire, and drive impact.

From community engagement initiatives to policy-focused gatherings, I lead events that bring the right people together around meaningful conversations. I’ve successfully organized and facilitated two economic development panel events, each drawing over 50 engaged attendees, as well as helped lead the coordination of a historic delegation of U.S. and Canadian mayors and First Nations leaders to Washington, D.C., for Great Lakes Day.

In over 20 meetings with Congressional leaders, senior administration officials, and business representatives, the Cities Initiative delegation voiced firm opposition to blanket 25 percent tariffs on all Canadian goods entering the United States—underscoring the importance of cross-border collaboration and advocacy.

Whether in-person or virtual, I offer end-to-end support—from concept and logistics to speaker coordination and post-event reporting—ensuring each event aligns with your goals and delivers meaningful outcomes.

Event Concept Development · Logistics Management · Speaker & Panelist Curation · On-Site & Virtual Coordination · Stakeholder Engagement · Post-Event Impact Reporting