Lakeshore Advantage, the economic development organization serving Ottawa and Allegan counties, proudly announced its plans to build the “Next Center” for entrepreneurship and innovation as part of its 20th-anniversary celebrations. As the lead event planner and designer, I spearheaded the project from concept to execution. My responsibilities included developing a comprehensive event plan, coordinating with vendors and stakeholders, and managing all aspects of the event logistics. Additionally, I created the visual identity for the announcement, designed all supporting graphics, and developed digital assets for social media and promotional campaigns. I also produced compelling content, collaborated on press releases, and led a strategic marketing plan to maximize outreach and attendance.
The event successfully highlighted Lakeshore Advantage's commitment to fostering entrepreneurship and innovation in the region, receiving widespread media coverage and positive feedback from attendees. The “Next Center” announcement set a strong foundation for the project's future, showcasing my ability to manage large-scale events and create impactful designs. This project is a testament to my skills in event planning, graphic design, and strategic marketing, demonstrating my capacity to bring significant initiatives to life. Feel free to contact me for more information or to discuss how I can help bring your next project to life.